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  • Kathryn Fitzgerald

SEO 101 - A Crash Course in Search Engine Optimization

Have you ever wondered why some websites show up on the first page of a Google search while others are buried deep in the results? The answer lies in SEO, or Search Engine Optimization. SEO is the process of optimizing a website to ensure it appears higher on search engine rankings, resulting in more traffic and greater visibility. Read on to learn more about how SEO works!





So, what is SEO?


At its core, SEO is all about making sure that your website contains the right content and keywords so that search engines can easily find it. This includes using relevant keywords throughout your webpages and using internal linking strategies to make sure visitors can quickly find the information they’re looking for. Additionally, having optimized meta descriptions for each page and creating an XML sitemap will help search engines crawl your site more efficiently.


Another important component of SEO is building backlinks from other reputable websites. Backlinks are links from external sites that direct people to your website, which helps with search engine rankings. Linking out to other high-quality websites will also help build credibility for yours and demonstrate thought leadership in your field.


Finally, keeping track of analytics like traffic sources and bounce rates will provide insight into what tactics are working (or not working) for you. It’s important to be aware of trends in order to adjust as needed and stay ahead of the curve when it comes to SEO.


Get help with SEO


As you can see, there’s a lot involved with optimizing a website for better search engine rankings! However, taking proactive steps towards improving your website’s visibility will pay off—the higher up you appear on SERPs (search engine result pages), the more likely people are to click through to your site and convert into paying customers! If you want help getting started with SEO or need assistance managing an existing strategy, it's time to reach out to a professional.


If you’re looking for someone who understands both design and SEO, look no further than Kathryn Fitz Design. As a professional web designer and SEO specialist, she has the skillset necessary to help your business reach its full potential online. Her services include everything from website design and development to search engine optimization (SEO). She will work closely with you to develop an effective strategy for your website that focuses on user experience as well as search engine rankings and visibility. In addition to her technical expertise, she also brings creativity and passion to every project she takes on—ensuring that her clients get the best possible results from their investment in her services.




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